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HCMC - Unit Head of Digital Marketing

Work Location Ho Chi Minh
Job Level Manager
Job Type Permanent
Qualification Bachelor
Experiences 2 - 3 Years
Salary Negotiable
Industry Online Marketing, Personal and Financial Service Division, Strategy and corporate development division, Sales and Distribution Division, Sales / Business Development
Deadline to Apply 19/07/2024
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Hướng dẫn ứng tuyển

Bước 1: Điền vào Mẫu thông tin ứng viên SHB Finance , tải mẫu tại đây,
Bước 2: Chọn nút "Nộp Đơn" bên trên để ứng tuyển.
Bước 3: Sau khi hoàn tất bước nộp đơn, check email của Bạn được gửi từ Tuyển dụng SHB Finance – Thư xác nhận ứng tuyển thành công để nắm thông tin và hướng dẫn tuyển dụng tại SHB Finance.

Chúc Bạn Sức khỏe và Thành công.

Job Benefit

  • Insurance
  • Travel opportunities
  • Allowances
  • Incentive bonus
  • Health checkup
  • Salary review
  • Annual Leave

Job Description

  1. Market research, marketing strategy development, and budget planning.
  2. Planning and implementing digital marketing campaigns, including but not limited to interactive channels (Email, SMS, ZNS, etc.), search engine platforms (Search Engines), social media (Paid Social), affiliate marketing platforms (Affiliate), and other display channels (Display Ads).
  3. Monitoring, researching, and analyzing trends, keywords, products, customer experiences/journeys, and technologies. Conducting experiments (A/B testing, Multivariate Experiments, etc.) and implementing necessary changes and adjustments to optimize the effectiveness of digital marketing campaigns, aiming to achieve and exceed set objectives (OKRs, KPIs).
  4. Timely measuring and reporting the effectiveness of implemented digital marketing campaigns.
  5. Developing and operating tools to facilitate the implementation, monitoring, measurement, analysis, and reporting of digital marketing campaigns (CMS, GA, Insider, AppsFlyer, etc.).
  6. Acting as a liaison and coordinating the implementation of digital marketing activities with digital marketing agencies and service providers.
  7. Performing other specialized tasks as assigned by the organization during different periods.

Job Requirement

  • Graduate university.
  • Minimum of 5 years of experience in a similar position. Candidates with experience working at Digital Marketing Agencies and/or Financial Companies, Banks, E-commerce, and xTech (FinTech/InsuTech/AdTech/EduTech, HealthTech, etc.) will be given priority.
  • Strong analytical skills, data analysis, and decision-making.
  • Experience in implementing experiments (A/B testing, Multivariate Experiments, etc.).
  • Solid understanding and proficiency in tools used for the implementation, monitoring, measurement, analysis, and reporting of digital marketing campaigns (CMS, GA, Insider, AppsFlyer, etc.).
  • Proficient knowledge and use of HTML, CSS, and JavaScript for specialized tasks.
  • Proven responsibility, creativity, result-oriented mindset, and high teamwork spirit.

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