ABOUT US:
SHBFinance is one of Vietnam’s leading consumer finance companies, serving millions of customers nationwide with a strong commitment to responsible growth, innovation, and customer-centricity.
As part of a strong regional ecosystem backed by Krungsri and MUFG, SHBFinance combines deep local market understanding with international expertise and governance standards.
At SHBFinance, we are building a dynamic, transformation-driven organization where innovation, collaboration, and continuous improvement are highly valued. Our people-centric culture empowers individuals to take ownership, accelerate growth, and create meaningful business impact.
This commitment is recognized through prestigious awards such as Best Companies to Work for in Asia and Best IT Company, reinforcing SHBFinance as an employer of choice within Vietnam’s financial services industry.
JOB TARGETS:
- Responsible for leading and managing all aspects of product design, product development, implementation, operation and evaluation; customer base management and development.
- Development and implementation of strategies for products and customer base.
- Setting targets and plans for products and customer base management.
MISSION, MAIN RESPONSIBILITIES:
- Responsible for developing products strategy and customer value management of company.
- Responsible for setting up sales and volume plans, financial plans (Pnl and LTV models) and budget for assigned products and tracks their performance versus budget, ensuring achievement of results.
- Effectively managing service quality and debt quality of all products to ensure profitability.
- Develop and manage customer serving solutions and platform (customer touchpoint/UBI); and development and management of database related to customer and products.
- Cooperate with other departments of the Company and 3rd party in investigating product data and customer value management.
- Directly develop product competition programs, sales campaigns and marketing campaigns to market products; monitoring efficiency of campaigns, promotions and etc.
- Effectively manage debt quality of assigned products.
- Be the contact point for product-related information and follow data inheritance activities from other functional departments to maximize customer value to company.
- Setting up Customer Value Management Division structure; Planning, hiring and management of personnel and teams in division.
WHY JOINING US
Strategic impact & leadership:
- Directly architect and drive a customer-centric CVM agenda, leading a full-scale transformation across product, data, and customer strategy.
- Work in a high-octane, transformation-driven environment where your decisions directly steer business direction and long-term organizational capability.
- Lead strategic, high-impact initiatives in collaboration with international partners and a seasoned expat leadership team.
Global ecosystem & growth:
- Direct access to strategic leadership seminars and knowledge-sharing platforms across the Krungsri ecosystem and its regional member companies.
- Exclusive access to premium leadership programs, including bespoke coaching and long-term executive readiness pathways.
- Thrive in a multicultural environment that fosters diverse leadership approaches and seamless cross-functional synergy.
Executive total rewards:
- Highly competitive salary package, strictly aligned with leadership scope and your contribution to the company’s transformation.
- Premium health insurance coverage extended to both the employees and their immediate family members.
- Up to 17 days of annual leave (plus fully paid birthday leave) and specialized allowances tailored to executive-level roles.
Education & Experience:
- University degree or higher in Finance, Banking, Economics, or related quantitative fields.
- Minimum 10 years of proven track record in Product Management, CRM, or CVM within the Banking or Consumer Finance sectors.
- At least 5 years in a Head/Chief or equivalent strategic leadership role, demonstrating the ability to steer large-scale departments.
- Open to Local, Vietnamese Returnees, or Expats with deep, hands-on experience in the Vietnamese financial landscape.
Core Competencies & Expertise:
- Deep-dive expertise in Customer Value Management, Product Development life cycles, and Portfolio Optimization.
- Comprehensive understanding of the Vietnam consumer finance market, including consumer behavior trends and SBV’s regulatory framework.
- Advanced proficiency in data analysis and processing to translate complex data sets into actionable business growth strategies.
- Ability to architect and execute company-wide strategies that align with long-term business objectives.
Executive Leadership & Mindset:
- Exceptional management skills with the ability to lead, inspire, and develop high-performing cross-functional teams.
- Excellence in managing strategic & developmental projects from inception to large-scale deployment.
- Professional fluency in English with superior communication, negotiation, and decision-making skills to influence at the Board level.
- A high-performance mindset with a sharp focus on business outcomes and sustainable capability building.
