Product Marketing Executive

 

ABOUT US:

SHBFinance is one of Vietnam’s leading consumer finance companies, serving millions of customers nationwide with a strong commitment to responsible growth, innovation, and customer-centricity.

As part of a strong regional ecosystem backed by Krungsri and MUFG, SHBFinance combines deep local market understanding with international expertise and governance standards.

At SHBFinance, we are building a dynamic, transformation-driven organization where innovation, collaboration, and continuous improvement are highly valued. Our people-centric culture empowers individuals to take ownership, accelerate growth, and create meaningful business impact.

This commitment is recognized through prestigious awards such as Best Companies to Work for in Asia and Best IT Company, reinforcing SHBFinance as an employer of choice within Vietnam’s financial services industry.

JOB TARGET: 

- Coordinate with relevant departments to develop new products

- Product catalog management

PRIMARY RESPONSIBILITIES: 

- Carry out market research activities and develop design trend reports to serve new product development

- Coordinate with Product Development and Sales departments to develop specific strategies and implementation plans for new product development 

- Manage product design ideas and ensure aesthetic and commercial appeal of new products before launching on the market

- Coordinate with relevant departments for marketing plans and product sales in the market

- Develop market research reports, consult on feasible proposals for new products/business fields

WHY JOINING US:

- Working in a Dynamic & Open Environment:

• Work alongside friendly and supportive colleagues who value individual growth and development.
• Enjoy a Monday–Friday work schedule (40 hours/week) with a 1.5-hour lunch break.
• Experience a modern, open workspace equipped with all the tools and resources needed to perform at your best

​- Rewarding Your Contribution:

• Receive a competitive compensation package with regular salary reviews, with total income reaching up to 14 months’ salary per year.
• Be supported with lunch allowance and other work-related benefits.
• Enjoy a competitive annual leave package, including 1 fully paid birthday leave.
• Be covered by a comprehensive health insurance plan.
• Take part in annual company trips and team-building activities.

- Growing Your Career:

• Be guided and supported in your career development by experienced and capable managers.
• Participate in key projects and collaborate with both local and international partners to broaden your exposure.
• Enhance your capabilities through training programs, learning support, language development, and knowledge-sharing activities.

JOB REQUIREMENTS:

- Graduated from University or higher in related fields of communication, marketing, business, and management.

- Having at least 2 year of experience in consulting, orienting communication plans, marketing, branding... having worked at agencies is an advantage.

- Have knowledge of the banking and finance industry

- Analyze data, set up product marketing campaigns 

- Develop multi-channel product documentation content 

- Evaluate and analyze customer behavior and experience, manage and implement multi-channel marketing activities